Flatplans of Advert

Flatplan 1 -

With this idea I thought an image of a woodland path would be a mysterious and intriguing background, which would be interesting in itself but not detract too much from the main text which informs the viewer of key dates e.g. the digipack's release. The direction of the path draws the viewer's eye upwards and at the same time makes them read the text layed over the pathway. The trees at the side at interest and make sure the advert links with the music video itself and is therefore easily recognisable. If I chose this image for the advert, I would slightly darken the image in photoshop using image adjustments to add tension and mystery. I would then make the font a contrasting colour e.g. cream, white so that it is easy to read. Although I have decided after deliberation, that this image is not interesting enough - it doesnt catch people's eyes or draw them in (as an advert should). Therefore I will not be using it as my final advert idea.

Flatplan 2 -
For this idea I used an image which is on the outer right panel of my digipack, meaning that, as a promopack should, the music video, digipack and advert all connect in some way. I feel that this image successfully conveys the song's title and is visually intruiging in the way the image reveals something new everytime one looks at it - for example, the sparkle on her eyelid, the tear rolling down her cheek. The layout is also different and original, the way the writing is layed out makes it easier to read because it isnt laying over an image but just one block colour. Also on the downside it could be argued that there is too much blank space on the advert and therefore for this reason I am not choosing this flatplan as my final idea.

Flatplan 3 -

This flatplan is striking due to the image of the girl's face on the right hand side that includes her eye which almost stares straight at the viewer capturing their attention and drawing them into the advert. By keeping the text on seperate sides but merging the ends of the words slightly with the image, means that it looks like a complete product but it is still easy to read the writing. The image implicately reflects the song title and also the theme of the music video. I may pick out key colours of the girls make-up and face to use for the font colour of key words - so as to make them stand out and further connect the writing with the image. I have decided to use this as my final design as I feel that it is bold and striking but also because the image is the same as the front of my digipack and therefore explicitly links the two, making it easy for the viewer to admire the advert and then find and buy the digipack on the music store shelves.