Digipack Evaluation

Digipack Evaluation - Facebook Feedback:

Comment 1 =

"I like this, the writing on the side is different which is what makes it interesting :)"

- I like the fact that this person found my front cover original and unique in terms of the way the text is place down the side.

Comment 2 =

"The writing on the side is bold and easy to read :) I think the image is striking and conveys the song title well and links with the back cover too"
- This comment reflects comment 1 in that it talks about the writing on the side.

Comment 1= "Another good image, but you could maybe add more information to not leave you with such a bit space in the middle. but think overall it looks realy good. i think the background colour goes well with the main image."
- In response to this comment, I went back to photoshop and using the arrow tool lengthways extended the textbox to stretch the writing over the blank background.

Comment 2 = "Another great photo,I like the textured look a modern slant on photography. Love the flowing dreamlike font."

-Im glad this person has picked up on my use of font and the way in which it reflects the theme of the music video and song.

Comment 3 = "This is my favourite , i like the way the hair has different tones and shades which gives the image a better texture. I also like the eyes and the eye brows where you've added different colours, which makes it stand out more and therefore gives emphasis to the emotion that your trying to portray. Altogether, the image itself is an excellent way to attract an audience and shows what the music itself is about."

- This person has directly stated that they feel it will attract the audience and successfully shows the meaning of the song - altogether my main purposes when designing the digipack.

Comment 4 = "this is a really good back cover, because the information is clear, and the picture doesn't draw away attention from the writing"

- Its nice to know that both the text and the image work well together and neither overpower the other.

Comment 1 = "Like the layered effect and font style it compliments the front and back cover."

- This affirms the idea that the whole digipack must look 'together' and each image must link with one another in some way

Comment 1 = "I like the effect you'v used in this image, looks very peaceful , and theres a connection to the main image of the girl."

Comment 2 = "I agree with the other comment, like the inside front cover it links with the other covers well"
(see reply to comment 1 of left inner cover)

In what ways does your media product use, develop or challenge forms and conventions of real media products?

In terms of using existing media products I learnt from my research of other digipacks e.g. one of John Mayers, and one of Coldplay's, in the way they are created and how the inner covers are usually keep simpler than the outer and the way in which the outer front cover is the most important part of all - therefore it must not be over complex e.g. not too much writing but still stand out from other products that may be vying for the audience's attention. I developed my research by using exisiting ideas eg. the colour scheme from my digipack is quite similar to those used in John Mayer's 'room for squares' digipack but on the other hand I have used original images which I feel are a removal from his usual style but still compliment his music and would appeal to the target audience.

How effective is the combination of your main product and ancillary texts? What have you learnt from your audience feedback?

I think the digipack successfully compliments the music video, as the settings are linked e.g. nature and the key element - the girls running mascara is present in both products. One enriches the other in the way that they are explicitly linked but also both offer something different - in the way that the digipack is a series of still images that can be kept and looked at, while the video is a series of moving images that last a few seconds and are then gone. I am confident that if someone saw the video on a music channel and as a result wanted to buy it, they would find it easy to identify the corresponding digipack.

How did you use media technologies in the construction and research, planning and evaluation stages?

As with my advert I used the internet to inform me of existing digipacks and how i would make it conform and look professional but at the same time look unique. I also scanned in flatplans which helped me to put my ideas into images so i could see what worked and what didnt - a sort of template for my real digipack. Again I used photoshop to create the digipack, applying the effect Poster Edges to each image - so as to match the advert and vice versa. This is as well as many other techniques that are detailed in the post titled 'My Digipack'. Finally, in the evaluation stages I used Blogger to document every stage I went through to get to the end product.