Fanbase Research

Research -
We researched John Mayer's target audience by looking at his individual fanbases on Facebook and MySpace.

Below are print screens, showing a selection of his fanbase on social networking sites -

On MySpace he has 470293 friends, the majority being females- therefore our narrative concept for our music video is likely appeal to our target audience -our artist's fans, due to it's intended dreamy, whimsical feel which we think would appeal more to females.

The large number that make up his fanbase is large, it could be said that because of his wide appeal and popularity, the style of our music video is more likely to appeal to the majority rather than, for example an alternative, experimental video format.

His fanbase on Facebook is even larger than on MySpace, at 803,826 (see clearer, cropped image below), confirming the above analysis.

Also four out of the six fans are girls and by looking at their profile images, we can interpret the type of person likely to watch our music video and therefore who we must target it towards.

For example, the fan Grace Potts' picture (see below)connotes a posed image possibly after/before a party of two friends. She seems to be between 17-19 yrs old and has a fun, possibly carefree lifestyle - indicative of our target audience.